--- title: "Live Webinar: How to Boost Conversions with an Optimized B2B Checkout" description: Join our webinar to discover how offering easy-to-use bank payments and instant net terms can transform your checkout experience and drive conversions. image: https://info.getbalance.com/hubfs/How%20to%20Boost%20Conversions%20-%20Balance%20%26%20Vitro%20webinar%20-%20Meetup%20Events@2x.png --- [![Balance](https://info.getbalance.com/hubfs/Global%20Header%20and%20Footer%20assets/Balance%20logo%20header.svg)](https://www.getbalance.com) - Products Products [Pay-By-Invoice](https://www.getbalance.com/products/pay-by-invoice/) [B2B BNPL](https://www.getbalance.com/products/b2b-bnpl/) [Order-To-Cash](https://www.getbalance.com/products/accounts-receivable-automation/) [Invoicing](https://www.getbalance.com/products/accounts-receivable-automation/invoicing/) [Collections](https://www.getbalance.com/products/accounts-receivable-automation/collections/) [Cash Application](https://www.getbalance.com/products/accounts-receivable-automation/cash-application/) [Payments](https://www.getbalance.com/products/b2b-payments/) Platform [Infrastructure](https://www.getbalance.com/Infrastructure/) [Integrations](https://www.getbalance.com/products/integrations/) - Learn Resource Center [Blog](https://www.getbalance.com/blog/) [Guides & Reports](https://www.getbalance.com/resources/resources=guides-and-reports) [Case Studies](https://www.getbalance.com/resources/resources=case-study) [Webinars](https://www.getbalance.com/resources/resources=webinars) [Product Updates](https://updates.getbalance.com/) [API Docs](https://www.getbalance.com/get-api) [AI Underwriting](https://www.getbalance.com/ai-underwriting/) - [Partners](https://www.getbalance.com/partners) - Company [About Us](https://www.getbalance.com/about) [Careers](https://www.getbalance.com/careers) [Newsroom](https://www.getbalance.com/newsroom) [Contact Us](https://www.getbalance.com/contact-us) [Sign in](https://dashboard.getbalance.com/) [Book a call](https://www.getbalance.com/request-a-demo) ![Menu](https://info.getbalance.com/hubfs/Global%20Header%20and%20Footer%20assets/burger-icon-lines-mobile.svg) - Products Products [Pay-By-Invoice](https://www.getbalance.com/products/pay-by-invoice/) [B2B BNPL](https://www.getbalance.com/products/b2b-bnpl/) [Order-To-Cash](https://www.getbalance.com/products/accounts-receivable-automation/) [Invoicing](https://www.getbalance.com/products/accounts-receivable-automation/invoicing/) [Collections](https://www.getbalance.com/products/accounts-receivable-automation/collections/) [Cash Application](https://www.getbalance.com/products/accounts-receivable-automation/cash-application/) [Payments](https://www.getbalance.com/products/b2b-payments/) Platform [Infrastructure](https://www.getbalance.com/Infrastructure/) [Integrations](https://www.getbalance.com/products/integrations/) - Learn [Blog](https://www.getbalance.com/blog/) [Guides & Reports](https://www.getbalance.com/resources/resources=guides-and-reports) [Case Studies](https://www.getbalance.com/resources/resources=case-study) [Webinars](https://www.getbalance.com/resources/resources=webinars) [Product Updates](https://updates.getbalance.com/) [API Docs](https://www.getbalance.com/get-api) [AI Underwriting](https://www.getbalance.com/ai-underwriting/) - [Partners](https://www.getbalance.com/partners) - Company [About Us](https://www.getbalance.com/about) [Careers](https://www.getbalance.com/careers) [Newsroom](https://www.getbalance.com/newsroom) [Contact Us](https://www.getbalance.com/contact-us) [Book a call](https://www.getbalance.com/request-a-demo) W E B I N A R November 6, 2024 • 2:00 pm EST • Online # How to Boost Conversions with an Optimized B2B Checkout ![Group 427320559](https://info.getbalance.com/hubfs/Group%20427320559.png "Group 427320559") Cart abandonment is a persistent challenge in eCommerce, especially in B2B. Complex transactions, approval workflows, and inconvenient payment methods often lead to lost sales. The solution? Offering the payment methods and terms B2B buyers and marketplace suppliers expect—integrated seamlessly into your checkout. Providing flexible payment options benefits both, aligning with existing workflows while enabling new capabilities for sellers.  Join our webinar to discover how offering easy-to-use bank payments and instant net terms can transform your checkout experience and drive conversions. Key Takeaways: - Insights into the payment methods and terms business buyers prefer. - Solving the challenges of offering bank payments at checkout. - Empowering marketplace suppliers with flexible payment options. - Three keys to a high-converting net terms program. Ready to boost conversions? Register today and learn how to drive marketplace growth with an optimized checkout experience and payments flows.  Meet the speakers ![Speaker Photo \_ Sean-Oct-07-2024-08-48-26-8781-AM](https://info.getbalance.com/hs-fs/hubfs/Speaker%20Photo%20_%20Sean-Oct-07-2024-08-48-26-8781-AM.png?width=133&height=133&name=Speaker%20Photo%20_%20Sean-Oct-07-2024-08-48-26-8781-AM.png "Speaker Photo _ Sean-Oct-07-2024-08-48-26-8781-AM") Sean Last Director of Partnerships at Balance --- Sean Last is an experienced global business development and sales professional with a strong background in the financial and high-tech sectors. As Director of Partnerships at Balance, he drives strategic growth and collaboration efforts. Previously, Sean excelled as a Private Banker, serving high-net-worth clients with tailored financial solutions.  ![Speaker Photo \_ Wayne](https://info.getbalance.com/hs-fs/hubfs/Speaker%20Photo%20_%20Wayne.png?width=133&height=133&name=Speaker%20Photo%20_%20Wayne.png "Speaker Photo _ Wayne") Wayne Pethrick Head of Product & Customer Innovation at Virto Commerce --- Wayne is the Head of Product Management and Customer Innovation at Virto Commerce. With over 20 years of experience, he’s an expert in product management, CX, design research, strategy, and digital transformation. Prior to Virto, Wayne led the design, development, and delivery of digital experiences at Pitney Bowes. Products [Pay By Invoice](https://www.getbalance.com/products/pay-by-invoice/) [B2B BNPL](https://www.getbalance.com/products/b2b-bnpl/) [Order To Cash](https://www.getbalance.com/products/accounts-receivable-automation/) [Invoicing](https://www.getbalance.com/products/accounts-receivable-automation/invoicing/) [Collections](https://www.getbalance.com/products/accounts-receivable-automation/collections/) [Cash Application](https://www.getbalance.com/products/accounts-receivable-automation/cash-application/) [B2B Payments](https://www.getbalance.com/products/b2b-payments/) [Integrations](https://www.getbalance.com/products/integrations/) Resources [Guides & Reports](https://www.getbalance.com/resources) [Blog](https://www.getbalance.com/blog/) [Product Updates](https://updates.getbalance.com/) [API Docs](https://www.getbalance.com/get-api) Company [About](https://www.getbalance.com/about/) [Careers](https://www.getbalance.com/careers/) [Newsroom](https://www.getbalance.com/newsroom/) [Partners](https://www.getbalance.com/partners/) [Contact us](https://www.getbalance.com/contact-us/) Legal [End User Terms](https://www.getbalance.com/legal/balance-website-terms) [Security](https://www.getbalance.com/legal/security-policy) [Privacy](https://www.getbalance.com/legal/privacy-policy) [![Balance](https://info.getbalance.com/hubfs/Global%20Header%20and%20Footer%20assets/Balance%20logo%20footer.svg)](https://www.getbalance.com) 900 Broadway, Office 706  ·  New York, NY 10003 [![LinkedIn](https://info.getbalance.com/hubfs/Global%20Header%20and%20Footer%20assets/LinkedIn_icon.svg)](https://www.linkedin.com/company/getbalance) [![X](https://info.getbalance.com/hubfs/Global%20Header%20and%20Footer%20assets/x_icon.svg)](https://twitter.com/GetBalanceHQ)