W E B I N A R
November 6, 2024 • 2:00 pm EST • Online
How to Boost Conversions with an Optimized B2B Checkout
Cart abandonment is a persistent challenge in eCommerce, especially in B2B. Complex transactions, approval workflows, and inconvenient payment methods often lead to lost sales.
The solution? Offering the payment methods and terms B2B buyers and marketplace suppliers expect—integrated seamlessly into your checkout.
Providing flexible payment options benefits both, aligning with existing workflows while enabling new capabilities for sellers.
Join our webinar to discover how offering easy-to-use bank payments and instant net terms can transform your checkout experience and drive conversions.
Key Takeaways:
- Insights into the payment methods and terms business buyers prefer.
- Solving the challenges of offering bank payments at checkout.
- Empowering marketplace suppliers with flexible payment options.
- Three keys to a high-converting net terms program.
Ready to boost conversions?
Register today and learn how to drive marketplace growth with an optimized checkout experience and payments flows.
Meet the speakers
Sean Last
Director of Partnerships at Balance
Sean Last is an experienced global business development and sales professional with a strong background in the financial and high-tech sectors. As Director of Partnerships at Balance, he drives strategic growth and collaboration efforts.
Previously, Sean excelled as a Private Banker, serving high-net-worth clients with tailored financial solutions.
Wayne Pethrick
Head of Product & Customer Innovation at Virto Commerce
Wayne is the Head of Product Management and Customer Innovation at Virto Commerce. With over 20 years of experience, he’s an expert in product management, CX, design research, strategy, and digital transformation.
Prior to Virto, Wayne led the design, development, and delivery of digital experiences at Pitney Bowes.